Blogforpr

  Market Highlights Packaging is no longer done simply to protect products from damage, but has become an essential part of luxury branding. Luxury packaging is mostly used to package highly expensive and sophisticated products. The packaging employed is a part of a company’s brand image. Companies spend more on packaging innovation rather than on production cost. They are adopting active packaging and intelligent packaging so as to enhance the performance of the packaging technique. Rise in the number of product launches, especially in the cosmetic and fashion sectors, drives the growth of the luxury packaging market. Additionally, rise in penetration of online retail and travel retail also contributed in the global luxury packaging market. However, fluctuating price of raw materials, are the factors may be a hindrance in the growth of the market. On the basis of regions, Europe dominates the global  Luxury Packaging Market Trends , mainly due to rise in the number of flagship sto