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  Market Overview Polyphenols are plant metabolites and essential micronutrients required for the human body. The global polyphenol market share is segmented on the basis of its types of flavonoids, phenolic acids, stilbenes, lignans. Among these, the phenolic acids type is the leading segment owing to its use for the treatment various diseases such as coronary heart disease, stroke, and cancers. Phenolic acids are abundant in the diet and readily absorbed through the walls of intestinal tract. The growing health issues in the geriatric population and health awareness in the young generation are the major drivers of the global polyphenol market. These acids exhibit anti-bacterial properties and can easily permeate through the skin, which is likely to drive their demand for the manufactuing of cosmetic & personal care products. Flavonoids work as anti-oxidants and anti-inflammatory agents, which are necessary for removal of carcinogens. Moreover, the consumption of stilbenes and l